In a dynamic retail industry no retailer can afford to be complacent and rely on their product to define a point of difference alone. The value added product offer comes in the form of the service environment that is experienced by the customer on every visit. So many global retailers now are adapting to the demands for polished, unique and at times quirky service levels that give an edge and a lasting memorable experience. This change to service as a product is ongoing and demand for excellence in sales and service delivery can certainly deliver savvy retailers great opportunity. To stay in outmoded work models could be to the detriment of customer satisfaction and to the profitability of your store. This program has been designed to provide inspiration in the areas of:

• What do your customers want and what will service will stand you apart
• Standing in the shoes of your customers – is your service worth buying?
• What builds a foundation to successfully sell your service as a product
• It’s no longer about telling, selling and taking as much as giving, giving, giving
• How to share, care and create special moments for your customers
• Getting the balance of efficiency and optimum service experience
• Driving a strong bottom line result from a customer focused perspective
• Service – your most profitable product

Target Audience

Store managers, all retail staff, store owners and small business managers.

Registration:

To register, or gather further information, simply call your Centre Management office….. or contact ARA on (03) 1300 368 041 or email us.>