Creating the total retail experience for the customer has delivered many retailers a very competitive edge. This is not to say that it is the most opulent but most targeted to the expectations and desires of their specific target market. This program investigates how a retailer can transform their retail environment to build excitement, engagement and education in a multi sensory way. This is the key to getting the first and lasting impression right to optimize the lifetime value of each customer.  The program will provide inspiration in the following areas:

• Getting your store look and image right for your market
• Living your brand in your retail space
• Creating impact with bold visual theatre in highlight areas
• Creating a playground for your customers with the hook of interaction and education

• Positioning power zones in the store to build the wow factor

• Making the experience unfold as a total retail journey

• Implanting storytelling to educate the customer to talk on your behalf

• Linking the experience to the profit

• Keeping the experience alive – updating your concept and creating impact with newness

• Using the retail experience to gain maximum ROI from your people, product and place 

Target Audience

Registration

To register, or gather further information, simply call your Centre Management office….. or contact ARA on (03) 1300 368 041 or email us.>