This workshop explores the role of marketing in retail and the common marketing strategies employed. Determine marketing objectives and understand how marketing objectives are developed in alignment with the culture, strategy and philosophies of the organisation.  The importance of understanding past marketing activities, developing strategies for the present and assessing the viability of marketing opportunities is investigated. Participants will examine how to use objectives effectively through utilising the marketing mix, the development of KPI’s and appropriate communication, and then ensure contingency planning is in place to allow for when things don’t go according to plan.

This workshop specifically addresses the ability and skills required to:

• Develop and evaluate marketing objectives for your business
• Analysing and utilising current and future trends in retail marketing
• Ensure your marketing activity is aligned with the business culture and strategy
• Engaging a team approach and ensuring compliance to marketing activity
• Delivering marketing objectives through the use of the marketing mix and using key measures to determine success

Price

$350 (Including GST) Seed Member
$390 (Including GST) Non Member

Click here to register.