This workshop covers the skills and knowledge required to develop a sales strategy for the business’s targeted consumer groups in order to achieve its sales objectives. It covers the following elements required of a sales team leader or manager to evaluate current company sales strategies against agreed targets and collaboratively plan, review and implement sales strategies to meet business goals and outcomes. Developing skills in sales strategy allows participants to provide clear direction with effective communication techniques to drive profits through a targeted approach.

This workshop specifically addresses the ability and skills required to: 

• Understand the importance of a sales strategy
• Evaluate current sales strategy and planning for future strategy
• Determine ideal customer groups to target 
• Distinguish differences from your competition in concept, product and sales method
• Determine the characteristics and skill of the sales team to create  competitive advantages
• Monitor and review sales strategy to optimize performance
• Employ action plans for successful sales strategy

Price

$350 (Including GST) Seed Member
$390 (Including GST) Non Member

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